Radio and TV host Michael Patrick Shiels with for Warren Littlefield, the former president of NBC TV’s Entertainment division, who created the “Must See TV” lineup. MPS asked Littlefield about the Fox 47 Lansing affiliate general manager Gary Baxter’s decision to televise MPS’s morning radio show locally against NBC’s “Today Show” and ABC’s “Good Morning America:”
-“You’d better be really, really good because the competition is overwhelming. But I absolutely believe that a local presence is critically important. If you can forge a bond and relationship with that market, something a national show can’t do, your audience can grab you and say ‘he’s our guy.’ And it sounds like you’ve done very well.”
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